Advanced Digital Marketing Course Module

All modules of basic course

The Basic Digital Marketing Course, included within the Advanced Program, provides a strong foundation in essential digital marketing concepts and tools. It covers the fundamentals of online marketing, website planning and optimization, SEO, SEM, social media marketing, content creation, email marketing, analytics, and basic strategy development. Learners gain a clear understanding of how various digital channels work together to build brand visibility, generate leads, and drive business growth. This foundational module ensures students are fully equipped with core digital skills before progressing to advanced-level strategies and data-driven marketing techniques.

Google Analytics + Search Console

This module teaches learners how to track, measure, and optimize website performance using Google Analytics and Google Search Console. Students will learn to monitor traffic sources, user behavior, conversions, and site performance metrics, as well as analyze search impressions, clicks, and indexing issues. By mastering these tools, learners can make data-driven decisions, improve SEO, and enhance overall digital marketing effectiveness.

Instagram Mastery Course

This course is designed to help learners harness the full potential of Instagram for personal branding, business growth, and digital marketing success. Students will learn how to create compelling content, optimize profiles, grow followers organically, run effective paid campaigns, leverage Instagram Stories and Reels, and analyze engagement metrics. By the end of the course, learners will be equipped with advanced strategies to build a strong, engaging presence on Instagram and convert audiences into loyal customers.

Graphic designing + ( Canva Pro Free )

This course teaches learners the fundamentals of graphic design and equips them with practical skills to create stunning visuals for digital marketing. Using Canva Pro (free access included), students will learn to design social media posts, banners, logos, presentations, and marketing materials with professional-quality templates and tools. The course emphasizes creativity, branding consistency, and visual storytelling, enabling learners to produce eye-catching designs that enhance their online presence and marketing campaigns.

Freelancing Techniques

This module equips learners with the skills and strategies needed to succeed as freelance digital marketers or designers. Students will learn how to identify profitable niches, create standout portfolios, pitch clients effectively, negotiate contracts, manage projects, and deliver high-quality work on time. The course also covers building an online presence, leveraging freelance platforms, and strategies for long-term client retention, empowering learners to turn their digital skills into a sustainable freelance career.

Video Editing ( Canva, Capcut, Inshot )

This module trains learners to create engaging and professional-quality videos using popular tools like Canva, CapCut, and InShot. Students will learn video editing basics, adding effects, transitions, text overlays, audio syncing, and optimizing content for social media platforms. By mastering these tools, learners can produce marketing videos, promotional content, and short-form social media clips that capture attention and drive engagement, enhancing their digital marketing and personal branding efforts.

Website Design & Development

This module teaches learners how to create professional, responsive, and user-friendly websites from scratch. Students will learn the fundamentals of website design, UI/UX principles, domain and hosting setup, CMS platforms like WordPress, and basic coding for customization. The course also covers designing visually appealing layouts, integrating essential features, optimizing for speed and SEO, and ensuring mobile responsiveness, enabling learners to build functional websites that enhance digital presence and support marketing goals.

Chatgpt & AI Tools

This module introduces learners to the power of AI in digital marketing, content creation, and business automation. Students will learn how to use ChatGPT and other AI tools to generate content, automate repetitive tasks, create chatbots, draft marketing copy, and analyze data efficiently. By mastering these tools, learners can enhance productivity, streamline workflows, and leverage AI-driven insights to make smarter marketing decisions and stay ahead in the digital landscape.

YouTube Monetization / Blog-Adsense

This module teaches learners how to generate income through digital content platforms. Students will learn strategies to grow YouTube channels, optimize videos for maximum reach, comply with YouTube Partner Program requirements, and monetize through ads, sponsorships, and memberships. Additionally, the course covers Blogging and AdSense, including creating engaging blog content, SEO optimization, traffic generation, and setting up AdSense to earn revenue. By the end of this module, learners will understand multiple streams of online income and how to effectively monetize their digital presence.

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